Sales Are on the Rise

 ROI CS 1  

ROI CASE STUDY #1 - SALES INCREASE

Most common sales objectives:

* Overall sales increase (dollars, units, or percent gain)
* Increase sales of specific products
* Generation of new accounts
* Cross selling of products
* Increase number of calls in a given time period
* Increase in market share

A national manufacturer of widgets is looking to grow sales by 25% in a given time period. 
Question – what is the company willing to spend per thousand dollars to increase profit?
Current average weekly sales: 80 widgets
Incentive threshold: 100 widgets
Profit per widget: $200

20 additional widgets, therefore add $4,000 in profit (20 widgets x $200 each).
Winning sales people receive $500 in products.
Investment  = $500.00
Return = $4,000.00
Incremental profit = $3,500.00

ROI - 700%

SJM Promotional Marketing Agency
Northern Virginia - 703.754.3073 8200 Greensboro Drive, Suite 900, McLean, VA 22102
Richmond Metro - 804.419.4484 1700 Huguenot Road, Suite D, Midlothian, VA 23113
Mid West - 913.871.1831 14020 Robinson Street, Suite 1002, Overland Park, KS 66223
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